V6 Powered Ford F-150 Pickup Boosts Automaker’s Sales image

Retail sales of Ford’s F-150 trucks fitted with V6 engines have increased with more than 57 percent since the beginning of this year, the U.S. based automaker announced on Friday.

If the V8 engines have been the leaders in truck sales for decades, for the past three years, retail sales of light duty pickups fitted with V6 engines have increased by more than 600%, with the F-150 being responsible for 91% of this increase. According to Polk retail registration data, last year, the US automaker accounted for 78% of the total V6-powered pickups.

The increase continued this year too, with more than 48% of Ford’s trucks sold in the first two months being powered by V6 engines. The new 2015 Ford F-150 will offer a new option besides the 3.5-liter EcoBoost and the 3.7-liter Ti-VCT V6 engines: the new 2.7-liter Ecoboost engine which is to be built at the Lima Engine Plant,Ohio.

“We expect those numbers to hold for the rest of the year,” said Doug Scott, Ford Truck marketing manager.

“It really is amazing when you consider we are doing that with just two V6 engine choices – the 3.5-liter V6 Ecoboost and the 3.7-liter Ti-VCT V6 engine.  When we come out with the new 2015 F-150, we will offer three different V6 engines, so the potential is there to go even higher.”

New investment
The automaker  already unveiled plans to invest $500 million to upgrade its Ohio engine plant for the new 2.7-liter six-cylinder EcoBoost engine.