Valentino Rossi is Opel Adam’s ambassador image

The multiple Moto GT champion Valentino Rossi is Opel Adam’s brand ambassador starting from today and he will help the model outsell the Fiat 500 in Italy.

Even if Valentino Rossi has been awarded with a Ferrari 458 Italia from the car company last year, the multiple Moto GT champion has signed a partnership with Opel in order to help the brand promote the new Adam in Italy, where the small model has some serious competition in the shape of the Fiat 500.

“I was immediately convinced by the Opel ADAM, and not just because of its design, accessories and technology. I think its individualization potential with thousands of variations is just fantastic. I don’t know the exact number of all of them, but there are certainly more than enough for everyone to create their perfect ADAM”, said Valentino Rossi, who definitely chose the Adam for its looks and not for the money offered by GM.

As a quick reminder, the Opel Adam is already available for order in several markets. The model has been officially presented to the public in a premiere during the 2012 Paris Motor Show. Opel is also planning to provide an OPC version for the new Adam, along with a Cabrio variant. These are expected to be unveiled by the end of this year.