The Japanese automaker announced that Sebastian Vettel will be its first ever Global Brand Ambassador, with the German youngster set to take an active role in raising the profile of the Infiniti brand and its products during race weekends and at selected events linked to Infiniti’s business and product programs.
Vettel, who is also a brand ambassador for Tag Heuer, is likely to be in receipt of further high-profile sponsorships deals.
“Since our first contact with Infiniti I liked their cars. A car can impress you in two ways: its looks and its handling. After I had the chance to test some cars in the range I became a big fan. They are comfortable as well as sporty when you ask for it. I am sure we as a team and myself can benefit a lot from the experience of Infiniti and I am very much looking forward to our partnership in the future.”
Simon Sproule, CVP Global Marketing Communications, Nissan Motor Company added:
“Red Bull Racing have demonstrated over the course of their short history in F1 that they are a great challenger brand, unafraid of taking their own approach to creating a winning team. At the core of this emergence has been the inspired performance of Sebastian Vettel. As we developed the partnership with the team, so it was a natural progression to also work more closely with Sebastian and today we formally welcome him to the Infiniti team”