The South Korean based automaker Kia has recently released a brand new video with its 2013 Soul model featuring hamsters.
Besides the hamsters used by Kia in the new promotional video for the 2013 Soul, time travel is also featured in the footage, along with a laser light show and an 18th century opera house. Kia says that this brand new commercial video, which was named “Bringing Down the House”, will make its debut on the 31st of August on movie screens and on the 6th of September it will air on MTV.
“In ‘Bringing Down the House,’ we take the conventional approach of remix and turn it on its head by blending the worlds of electronic dance music and opera in a way that is both musically and visually unexpected”, said the chief creative officer of David & Goliath, the ad agency, David Angelo.
As a quick reminder, the Kia Soul has received a discreet facelift back in 2011 and the model was fitted with LED daytime running lights, modified front and rear bumpers and some other things inspired from its larger brothers the Picanto and the Rio. The Kia Soul is the second most popular model in the United States which is coming from South Korea.