The Japanese based automaker Lexus is getting ready to promote its new GS model during this weekend’s Super Bowl and the video which will do just that has been recently released.
After being teased for quite a while and this video was actually part of that, the new generation of the Lexus GS, this time wearing the 2013 model year on it, is getting ready to attract new customers in the United States, and the Super Bowl ad, which will be aired this weekend, will help it do just that.
“The all-new Lexus GS is showcased in this ad because it’s the first model to feature the new look of Lexus and it’s also the first of nine new or updated models we’ll launch this year. This spot looks very different than anything Lexus has ever done before and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus”, said the company’s vice president of marketing, Brian Smith.
As you can see from the video posted below, the 2012 Lexus GS is being presented as an untamed beast, which is trying to escape from its container, but this is just one of other models which will do just that in the nearby future, because more containers are visible in the background.