[Video] 2018 Mercedes-Benz S Class, quintessentially presented for the US public image

The German automaker is proudly introducing the facelifted S Class to the American buyers in a new, focused to the point five-minute video brochure. It’s a good idea actually – if such presentations give the boot to textbook-length owner’s manuals or lengthy press releases.

Naturally, with the S Class being the pinnacle of the Mercedes passenger car lineup, we have designations such as “haven of handcraftsmanship, materials converging in harmony,” and, a quite poetic “cocoon of ergonomic efficiency and personalized comfort”. There are of course new engines that can deliver all the horsepower in the world, along with features such as the Energizing Comfort system that can accommodate certain “moods”.

Naturally, the S Class has been always at the far end top spectrum of the technological automotive prowess, so the video makes sure everyone knows a little about the new and updated driver assist systems placed on board – including the Magic Body Control, a system that makes use of cameras to adjust the suspension ahead of upcoming conditions. The closing statement is naturally covered by the new AMG S63 – the beast’s 4.0-liter biturbo V8 propels the hefty, 5,000-pound sedan to 60 mph in about 3.5 seconds…