[Video] BMW HQ becomes a battery to celebrate milestone image

BMW is already awaiting Santa Claus – you do know the red guy has been green for centuries, right? And they’re making sure he knows the German automaker is also joining the ecological party…

Via a headquarters-wide light show that depicts the BMW building towers turned into a set of batteries. Actually, it all has a serious purpose – with 2017 almost over the automaker is eager to celebrate some of its milestones. And it turns out the Bavarian marque has reasons to celebrate, because for the first time in its history during the past 12 months it managed to sell in excess of 100,000 electrified vehicles. They are marking the moment for posterity with the “BMW Four-Cylinder” building that acts as its central headquarters in Munich turned via a special light installation into a 99-meter-tall “BMW Tower” battery.

The company has additionally sold more than 200,000 electrified vehicles since the introduction of the i3 in 2013 – so we can clearly see how the green models are picking up pace. BMW is of course part of the green movement – its strategy is to offer more than 25 plug-in hybrid and pure EVs to its clients by 2025. The models are coming out slowly though, the most important of them awaiting the fifth generation of BMW’s electric drivetrain and battery tech that will culminate in 2021 with the introduction of the “iNext”, their electric, autonomous and connected flagship. Their latest introduction will be the i8 Roadster, joined by the equally updated i8 Coupe.