A new ad campaign starring the BMW M3 is daring you not to blink while watching the video posted below.

BMW has released a new promotional video with the newest generation of the M3 which is rather weird. The company is daring us not to blink. Seriously, that is all we have to do, not blink. Curious? Well, scroll down and click the play button if so, but remember, don’t blink. I’m serious, don’t!

The new generation of the BMW M3 has been officially unveiled back in 2013 and it is the fifth generation of the performance sedan. The model has entered production this year and it is currently being assembled in Regensburg, Germany. The new M3 has a four-door sedan body style and it stands in at 4,624 mm long, 1,811 mm wide and 1,439 mm tall, weighing in at 1,521 kg.

The model is powered by a 3.0 liter inline six-cylinder twin power turbo engine, which is producing a total output of 431 HP and it has a peak torque of 550 Nm (405 lb-ft), available from 1,850 rpm to 5,500 rpm. Power is being sent to the rear wheels through a 6-speed manual or to a 7-speed automatic. The same engine is also used on the M4 Coupe.



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