For the 19th iteration of the BMW Art Car, renowned artist John Baldessari has been keen on continuing the tradition already lasting four decades of combining art and the motor industry.
The newest BMW Art Car also has to do with the world of motorsport because the canvas was a M6 GTLM – and the work of art premiered during the Design Miami event recently – unveiled by Baldessari, BMW’s North American President and CEO Ludwig Willisch, and director of BMW Motorsport Jens Marquardt. More importantly, the Baldessari Art Car will not be relegated to a museum because it will also premiere in front of the live audience at the 24 Hours of Daytona next January, run by BMW Team RLL, and then proceed to compete on track during other IMSA WeatherTech SportsCar Championship races. It will be driven by Bill Auberlen, Alexander Sims, Augusto Farfus, and Bruno Spengler. “It is an honor to add this new masterpiece by John Baldessari to the BMW Art Car Collection today,” commented Willisch.
American conceptual artist Baldessari used his famously minimalist design style on the M6, which uses a red, yellow, blue, and green color scheme, monochrome dots, FAST typography on one door, as well as a picture of the M6 on the other. “The ideas all came at once; for instance, the red dot on the roof, so you can see it from above, FAST on one side and a picture of the car on the other side. I like the ambiguity, having two-dimension and three-dimension at the same time,” explained the artist.