[Video] Chevrolet and Carhartt design Silverado concept in time for SEMA image

The workwear specialist has teamed up with the American brand in order to deliver a specialists’ take on the Silverado 2500HD, with the resulting concept ready for show during the upcoming SEMA.

We’ve seen how automakers like to team up with fashion brands or get inspired by the world of fashion – but Chevrolet has a more to the point approach by going to a specific clothing brand for the tough Silverado concept. We’re talking about a model that will be presented next month at SEMA and produced with input from workwear specialist Carhartt. The latter are well known for their heavy-duty jackets, so Chevrolet thought they were perfect for its new Silverado 2500 HD – since both have the same target customers. “Chevrolet HD trucks are designed for hard work, and just like your favorite Carhartt, their functionality transcends the workplace to become a style statement. This concept vehicle mirrors the lifestyles of countless Chevy truck owners, demonstrating the personal connections with the tools of their trades,” comments Sandor Piszar, the marketing guru at Chevrolet for the trucks division.

The Silverado gets a cabin dressed in Jet Black leather upholstery, with panels of the same hard-wearing, triple-stitched, duck brown fabric Carhartt uses for its jackets on the seats, front armrest, and door panels – and even the bespoke load bed cover. The Carhartt logo is laser etched into the headrests, while the doors, center console, and instrument panel have an antique nickel finish – also used on the outside for the grille, mirror caps, tow rings, and 20-inch wheels. The setting is complemented by the Carbon Flash paintwork which has a gloss finish below the beltline and a matte finish above. Additional goodies include a camera system, black “bowtie” emblems, all-weather floor liners, assist steps, bed lighting, and a bed-mounted toolbox, as well as a custom 20-inch LED light bar, power outlets in the bed, and Carhartt logos.

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