We’re unsure if the disco 1970s are making a fashionable return with this project – which is a Lexus IS clad in 41, 999 programmable color LEDs just for a new Dua Lipa music video.
We’re really sure that Lexus has a bunch of very open-minded executives, as we remember the Sriracha-themed Lexus IS that was presented not long ago. As it turns out, this wasn’t even the craziest idea when discussing ways of promoting the Lexus IS – because we now have the sedan dressed up in more colors that you could see during the Rio carnival. The company has called the project Lit IS and is fittingly inspired by the ways of cool young people. It has 41,999 programmable color LEDs on its bodywork and a total of 175,000 lumens of illumination at full strength – and the exact color options can vary widely according to the programmed mode.
You can have the Attract mode, where it showcases “colorful graphics that highlight the strong lines of the IS.” Go for Music Viz, the Lexus’s light show becomes a three-dimensional visualizer for your favorite tunes. Or you can have Gesture mode, where the lights have hand recognition patterns. The Lit IS is the star of a new music video from U.K. artist Dua Lipa – the video for her new song “Be the One.”