Is the Portuguese soccer star Cristiano Ronaldo getting an early look at the Bugatti Chiron because he’s going to get one in his garage for free (after doing more marketing stunts for the company)?!
Whether you love Cristiano or not is a matter of personal taste – but as far as automotive issues are considered, he’s a true connoisseur – having owned numerous fast, luxurious, and beautiful rides. We already know the Real Madrid striker has or had numerous Ferraris, Bentleys, Audis, BMWs, Porsches, and others – including a Bugatti Veyron after he won the Euro 2016 title. With that kind of a bank account and fan fandom we can imagine the French brand has had a desire to cultivate a strong relationship with the star. For example they called Ronaldo to allow him to take an exclusive test drive of the new Bugatti Chiron. Simply because Bugatti wanted to get it “tested and approved by a champion.”
Ronaldo took for a spin a silver example of the Chiron, though we smell this as a marketing ploy where not all moves were performed by the soccer star – even if they were performed on a closed course or sections of the streets of Madrid, Spain’s capital. Ronaldo has a huge reach for Bugatti to use – 91 million Instagram followers. Anyways, getting the Chiron won’t be a hustle for Ronaldo even if every example costs at least $2.61 million – since his salary last year alone was reportedly of more than $33 million.