[Video] Dodge Challenger Demon coming back at the New York Auto Show image

The US automaker has no intention to refresh the Challenger or Charger series anytime soon, but at least they’re keeping the fan base interest up – as they recently announced the revival of a beloved moniker that will bring performance sitting above the Hellcat benchmark.

At the New York Auto Show taking place this April the US brand will reintroduce its iconic Demon moniker for the 2018 model year – the nameplate was first seen way back in 1971, and then again was tentatively revived for a concept car back in 2007 at the Geneva Motor Show of all places. This time the one getting the Demon badge is the SRT Challenger, with exact details being kept under tight wraps. Dodge does give away this is going to be the “new ultimate performance halo” vehicle – so we’re counting on something more than the 707-horsepower (527-kilowatt) Challenger Hellcat, or the 645-horsepower (480-kilowatt) Viper ACR.

Speculations are of course already running rampant – from claiming this is the all-wheel drive Hellcat to preposterous proposals. The introduction will be spiced in advance with a series of teaser videos, the first being titled “Cage” and designed to show a sneak peak of the Demon’s performance credentials. “Most cars attempt to be everything to everybody,” comments Tim Kuniskis, Head of Passenger Car Brands at FCA North America. “The Dodge Challenger SRT Demon is conceived, designed, and engineered for a subculture of enthusiasts who know that a tenth is a car and a half second is your reputation.”