/ Fiat, News, Videos / [VIDEO] Fiat 500L gets the new “Motherhood” promo
[VIDEO] Fiat 500L gets the new “Motherhood” promo
The Italian based automaker Fiat has released a new promotional video with the new 500L, named “The Motherhood”.
After it was officially presented to the public a few weeks ago during the 2012 Los Angeles Auto Show, the Fiat 500L is being placed into the spotlights, this time with the Italian based automaker releasing a new promotional video with the model. But this isn’t just any promotional video and in fact the 500L is being presented as the perfect car for a young mother, but the tools used for this are very different than what you’re used to.
“We wanted to connect with our target audience, starting with dynamic young mums, in a way that demonstrated our understanding of the challenges they face balancing motherhood with their desire to keep hold of their pre-children identity”, said the Fiat Group Automobiles UK, Elena Bernardelli.
As a quick reminder, the Fiat 500L has been recently brought to the 2012 Los Angeles Auto Show, where the model was using the same 1.4 liter MultAir turbo four-cylinder unit found on the 500 Abarth and in the Dodge Dart, generating 160 HP and 184 lb-ft of torque, mated to a six-speed manual or to a dual-clutch transmission. The Fiat 500L will end up in the company’s dealerships across the United States in mid-2013.
General Motors, the largest carmaker in the United States named Mary Barra as the company’s next CEO. Dan Akerson, 65, the actual CEO of GM will retire on January next year according to the official statement.
Mary Barra, 51 joined General Motors in 1980, at age 18, as a General Motors Institute ...