[VIDEO] Fiat 500L gets the new “Motherhood” promo image

The Italian based automaker Fiat has released a new promotional video with the new 500L, named “The Motherhood”.

After it was officially presented to the public a few weeks ago during the 2012 Los Angeles Auto Show, the Fiat 500L is being placed into the spotlights, this time with the Italian based automaker releasing a new promotional video with the model. But this isn’t just any promotional video and in fact the 500L is being presented as the perfect car for a young mother, but the tools used for this are very different than what you’re used to.

“We wanted to connect with our target audience, starting with dynamic young mums, in a way that demonstrated our understanding of the challenges they face balancing motherhood with their desire to keep hold of their pre-children identity”, said the Fiat Group Automobiles UK, Elena Bernardelli.

As a quick reminder, the Fiat 500L has been recently brought to the 2012 Los Angeles Auto Show, where the model was using the same 1.4 liter MultAir turbo four-cylinder unit found on the 500 Abarth and in the Dodge Dart, generating 160 HP and 184 lb-ft of torque, mated to a six-speed manual or to a dual-clutch transmission. The Fiat 500L will end up in the company’s dealerships across the United States in mid-2013.

  • Jonty

    Another shitty ad from Fiat, luckily the car is half decent so the agency making it can be incredibly lazy.