The South Korean based automaker Hyundai is getting ready for this year’s Super Bowl, with no less than five commercial videos.
As you can see from the videos posted below, the car manufacturer has chosen models like the upcoming Veloster Turbo, the new Genesis Coupe, the Elantra or the Genesis 5.0 R-Spec to promote during this year’s Super Bowl. But even so, the center piece of Hyundai for the American event is apparently the one-minute spote named “All for One”, which is bringing a lot of shots from the Hyundai Motor Manufacturing Alabama, along with over 200 actual Hyundai employees.
By doing a simple math calculation, at the current Super bowl advertising rates, it seems that the North American division of Hyundai actually spent 10.5 million USD on these ads, and this number doesn’t include the production costs. We’ll just have to wait and see if this amount was well spent. The most expected model wearing the Hyundai badge is obviously the Veloster Turbo, which made its debut at the 2012 North American International Auto Show in Detroit.
The 2013 Hyundai Veloster Turbo is coming with a 1.6 liter Gamma GDI four-cylinder turbocharged engine, which is also used, under a different form, on the standard Veloster. Thanks to the twin-scroll turbocharger, the model is coming with an estimated 204 horsepower and a peak torque of 195 lb-ft. The engine can be mated to either a six-speed manual or an automatic transmission.