Because “Built Ford Tough” clearly resonates with the full body contact sport – so here’s a celebrations of seemingly America’s toughest trucks and sports’ toughest players.
Ford has recently announced the F-Series pickup trucks are now the Official Truck of the National Football League, and will continue to hold the honor across the three-year partnership secured between the automaker and NFL. The automaker is deploying the partnership through a Built Ford Tough Tailgate Tour for fans which includes a panel of games around the United States, allowing customers to access the Built Ford Tough Tailgates On Demand on game day, as well as hard-to-get game tickets.
“America’s truck leader is teaming up with organizers of the nation’s favorite sport to put the spotlight on fans and players who show toughness, smarts and determination on and off the field, and who deserve to be recognized for that,” said Mark LaNeve, Ford Motor Company vice president, U.S. marketing, sales and service. Ford and NFL have also teamed up to offer the first-ever Offensive Line of the Week award to the offensive line that “best exhibits toughness, smarts and capability in prior week’s game.” The winner will be determined by Shaun O’Hara, former NFL offensive lineman, who is leveraging statistical analysis, positional expertise and knowledge of assignments to determine the Offensive Line of the Week.