[Video] French luxury turns to performance – DS Performance established image

PSA Peugeot Citroen recently made the upscale DS line into a fully fledged separate brand, and now the new born has decided to spawn its own offsprings – the first being the performance division DS Performance.

Their first order of business is to contribute with its technological expertise in Formula E research and development to assist the DS Virgin Racing team. The new unit will be headquartered at the upcoming PSA Excellence Centre in Satory, France and is being supervised by Yves Matton. The latter has experience in the worlds of WRC and WTCC and the engineers at DS Performance have already been responsible for the development of the full drivetrain for the DSV-01, including the electric motor and gearbox. They also handled the design of the cooling system, rear suspension and transmission while the motor management system was a joint collaboration with Magneti Marelli. “More than a simple R&D laboratory, DS Performance will stand as a true showcase of the technological expertise and avant-garde spirit of the DS brand. It was a natural move for us to call on Yves Matton and his teams, multiple WRC and WTCC world champions, to develop the all-electric DSV-01 race car,” has commented in a press release Yves Bonnefont, CEO of DS Automobiles.

The newly established DS Performance will be supporting the DS Virgin Racing team during the next Formula E season, with Sam Bird and Jean-Eric Vergne ready to harness the newly found performance of the cars, which are designed to popularize green vehicles and serve as a development platform.