Hyundai’s premium brand Genesis is skipping on the Frankfurt Motor Show for a simple reason – they’re still not official in Europe – so the presentation of their latest model will take place at home, most likely.
Recently established, Genesis is going after the big names in the industry – the BMW 3 Series and Mercedes C Class will have some competition in South Korea and soon in America from the Genesis G70, “near luxury sedan” that’s actually larger than its rivals. This is due to the G70 using the same underpinnings as the Kia Stinger, although it’s going to be a tad smaller to gain a plus in the performance department. Genesis’ third model has recently been teased ahead of the official premiere set to undergo during a special event on September 15. Instead of the 2017 IAA in Frankfurt, Genesis is hosting the unwrapping at home in South Korea’s capital, Seoul.
We’re pretty sure it will travel later this year to the Los Angeles Auto Show that kicks off at the beginning of December, or we could see it a bit later in Detroit in January 2018 wearing the US-spec skin. The G70 is going to carry the same powertrains as the Stinger, but given its lighter, smaller stance it will perform better – at the top of the range sits the biturbo 3.3-liter V6 pushing out 365 horsepower. When the G70 does arrive in Europe towards the end of the decade we can fully expect it to also use a popular 2.2-liter diesel, of course if regulations will allow this type of technology to survive.