The idea of pouring really cold water onto themselves to raise both money and awareness for the fight against the ALS disease has taken Detroit by storm.
Two of the Big Three automotive CEOs have embarked in the popular ALS Ice Bucket Challenge – a huge social media phenomenon that has so far aided in raising tens of millions of dollars for organizations that fight the amyotrophic lateral sclerosis, better known as Lou Gehrig’s Disease.
After the new CEO of Ford Motor, Mark Fields, which took the challenge last week, it was high time a powerful women took a stand – GM’s CEO Mary Barra. In what could be the best employee retaliation ever, two of GM’s workers from Flint covered Barra in cold water. The CEO was actually so proud she took to post the video on her Twitter account. The challenge was met on Friday at GM’s Customer Care & Aftersales headquarters in Grand Blanc Township.
According to GM spokeswoman Jordana Strosberg, Barra had received the challenge from Karl-Thomas Neumann, GM Europe’s head of operations; Meg Whitman, chairwoman, president and CEO of Hewlett-Packard and several others. After that, GM’s CEO also challenged others – mainly NASCAR driver Jeff Gordon, billionaire businessman Dan Gilbert and Phebe Novakovic, CEO of General Dynamics.