The British division of Honda has recently released a new commercial video where the Civic hatchback is promoted in the United Kingdom.
As you can see from the video posted below, Honda has chosen a unique way to promote its new Civic hatchback generation, and the commercial is showing the journey of a spark, from the moment of its birth to its challenges and different paths. The music was provided by SBTRKT, a musician and producer from London.
“This film shows the journey of that spark, from the moment of its birth, through the challenges it overcomes, and the different paths it follows, unit it finally culminates in the new Honda civic. The unknown. Where all ideas start. It’s not an easy place to go, but keep going. Because you’ll always end up somewhere new. Isn’t that why we call it ‘the great unknown’?”, as Honda UK says.
According to the Japanese based automaker, this will actually be a brand new vehicle, and the Honda Civic hatchback will be available in showrooms across the United Kingdom for test drives starting with the 1st of February. The new generation of the Honda Civic hatchback will rival models like the Volkswagen Golf or the Ford Focus in the European C-Segment.
General Motors, the largest carmaker in the United States named Mary Barra as the company’s next CEO. Dan Akerson, 65, the actual CEO of GM will retire on January next year according to the official statement.
Mary Barra, 51 joined General Motors in 1980, at age 18, as a General Motors Institute ...