Jaguar Land Rover has just committed to a whole new level of being green, and supported its promise with two astonishing concepts – one coming from the 1960s with an electrical twist and the other still expecting to be born for the 2040s decade.
You can read more about the Jaguar E-Type EV here, but the classic electric retro-conversion isn’t the only thing customers of the brand might be driving in 2040, when some places in the world won’t even allow ICE-powered cars anymore. They might be “driving” something along the line of Future-Type concept, an autonomous electric-driven vision for the upcoming decades. It’s a three-seat city car with 2+1 seating, a full range of infotainment screens, and a prototype steering wheel called Sayer, which can be removed and used as an artificial intelligence virtual assistant.
JLR even makes the bold assumption that in the future customers would only take possession of the Sayer steering wheel, granting them access to a whole fleet of autonomous shared cars that could be summoned ‘on-demand’. Or owners could send their own car away to gain some money when not in use. The Future-Type is a fully autonomous car, connected to cars and the infrastructure, but according to Jaguar design director Ian Callum it’s not a fully self-driving machine: “Customers tell us that their Jaguar makes them feel special.
With the Future-Type, we’ve been investigating how we can keep this emotional connection. In a future age of on-demand services and car sharing, our research shows there will still be a place for luxury and premium experiences – and enjoying the drive.” The Jaguar E-Type Zero and Jaguar Future-Pace concepts are being exhibited in London this weekend as part of the Jaguar Land Rover Tech Fest – a free-to-enter technology exhibition held at Central Saint Martins College, Kings Cross.