The British automaker is pushing for a greener future in new and interesting ways, and we’re not talking about their upcoming 2020 electrified range this time – because we want to hit the waves.

This is more of wishful thinking, because even if we knew how to surf we probably wouldn’t be allowed to go out to sea with Jaguar Land Rover’s new creation – this surfboard is truly unique. The company has decided to create a bespoke surfboard made entirely out of recycled plastic – and some of the components used during vehicle design have been given a new life. The board is a partnership with SkunkWorks Surf Co., and has been nicknamed “Waste to Wave,” with Land Rover deciding to allow testing by English Women’s Open Surfing Champion, Lucy Campbell, off the coast of Northern Ireland. The board was actually built for her exact dimensions – and most of the plastic came from the polymer molds used in the vehicle design process.

[Video] Jaguar Land Rover bespoke surfboard includes vehicle elements 0

There’s an entire series coming after this bespoke one – and Campbell’s surfboard used a Discovery Sport clay model, broken down and repurposed in June 2017. Besides the recycled plastic body, the board also comes with carbon fiber rails as well as a carbon strip from the tail for increased strength. “When I first heard about this project I was so excited to be a part of it,” said Campbell. “The ocean is a big part of my life so helping to raise awareness of the need to preserve it is so important to me.” The concept surfboard was presented to the public during the Jaguar Land Rover Tech Fest in London.


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