In case you didn’t know about Luc Besson you’d better get all caught up to speed by watching The Fifth Element, Lucy and the original French taxi series for some action and comedy with European flavor.
And then you can go to theaters starting July 21 to watch another Sci-Fi flick titled Valerian and the City of a Thousand Planets – where your automotive quirks can be satisfied by asking yourself why is the fictional, single-seat Lexus Skyjet space craft adorned with the unmistakable spindle grille that is the present design of the luxury automaker. We decided on this philosophical question because Lexus itself claims the Skyjet is the brand’s vision of style, innovation, and performance 700 years into the future…. But then again, this is not the first fictional machine used by Lexus to signal some product placement (remember Minority Report, where a Lexus was driving itself?) and it may represent a good motif to have a go at the upcoming sci-fi film Valerian and the City of a Thousand Planets.
Aside from the quirky name, the film will feature the Skyjet as a high-performance runabout with smallish wings, perhaps as a nod to its ability to exit the atmosphere into the vastness of space. Lexus is doing its work to promote both the movie and the brand image – and we even have a short commercial that teases the Skyjet with the promise of a longer installment coming soon. The automaker also shows us it made use of a life-size mock-up – so they were involved in helping the French comic series Valérian turn into a movie experience. Actors Dane DeHann and Cara Delevingne are the stars – with support from Ethan Hawke, Clive Owen, and Rihanna.