The Japanese based automaker Lexus is getting ready for the 2012 Super Bowl with a commercial video where the new GS model is being presented.
Even if Toyota’s luxury brand Lexus didn’t release the whole video and what you can see below this article is just the teaser, broadcasting it during the 2012 Super Bowl will definitely be expensive. According to the car manufacturer, the Lexus GS commercial video for Super Bowl has a total of 30 seconds, but that’s not important, what is important is that the GS model has been chosen for promoting it during the North American sports event.
“This is a big year for Lexus as we introduce nine new or updated models, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people. The star of our commercial is the all-new 2013 GS which launches in February and kicks off a pivotal era for the Lexus brand. The spot also will convey that even more products are waiting in the wings an are anxious to hit the road”, said the Lexus vice president of marketing, Brian Smith.
Lexus will air its first ever Super Bowl ad on Sunday, the 5th of February, 2012, on NBC.