Video: Mopar ’10 Challenger image

Chrysler is launching a special-edition Mopar version of the 2010 Dodge Challenger, arriving in dealerships next month.
Dubbed the Mopar ’10, the car comes only in black with a choice of three accent colors: Mopar blue, red or silver. It’s designed to look “wicked” and “sinister”, the automaker says.

Despite Mopar being famous as the source of Chrysler Corp factory performance parts during the muscle cars era of the Sixties, there was never a collaboration between Chrysler’s parts department and the Chrsyler, Dodge or Plymouth divisions on a co-branded vehicle.

That’s where the “Mopar modified” 2010 Dodge Challenger R/T comes in. The Dodge Challenger Mopar ’10 keeps the basic mechanical specifications of the basic Challenger R/T, including the 5.7-liter Hemi V-8, but adds a hood-venting system, a cold-air intake, a front strut-tower brace with shock caps, and a unique engine cover, all from the Mopar parts catalog.

The U.S. Manufacturer’s Suggested Retail Price (MSRP) for Mopar ’10 is $38,000 for an automatic transmission and $39,000 for a manual transmission, both prices including the $750 destination fee.