As far as we were aware the NASA explorations crafts and rovers were the only mechanical man-made machines that reached Mars – but it seems BMW has now managed to get the better of Musk’s SpaceX and land there first with the all-new X3 crossover.
It’s of course all happening in the virtual world – BMW has decided to promote the new X3 in its current flagship M40i specification by sending it to Mars for a 360-degree virtual test drive experience with the Bavarian model having a go at the Red Planet. You have to forego physics here – in reality, if the crossover did reach Mars, its combustion engine would need air to function. The M40i comes with a delightful turbocharged 3.0-liter engine, but turning it into a real Mars rover would start with the use of the already confirmed upcoming fully electric version.
The ad is indeed a geeky idea to promote the X3, which delivers fun thanks to the 355 horsepower and 369 pound-feet (500 Newton-meters) of torque at hand. By the way, this reminds us of the rivals from Audi – they are currently in the process of sending two Audi Lunar Quattro rovers on the Moon, after they travel the 385,000 kilometers (about 239,000 miles) in order to try and win the Google Lunar XPRIZE worth a small fortune – $30 million.