[Video] New age begins with the BMW 8 Series Concept [Live Frankfurt update] image

The latest drop-dead BMW model is still a concept, but here’s hoping this one has the close to series production staple because the Bavarian automaker really needs to step up its game in terms of design – just like with this prototype.

The automaker is taking the wraps off the new BMW 8 Series concept to preview the return of the namesake series to serve as the flagship model in the lineup, with the prototype presented this week at Concorso d’Eleganza Villa d’Este. The series production model will appear next year, so we have reason to believe this is a near-production prototype. The return of the “8 Series” is also a taste of things to come, because it also previews a major model offensive for the company. We’re sure the model making it onto the production lines will lose a certain amount of glamor and panache, but if it retains most of the lines it will certainly stand out among the current crop of very traditional BMW models.

[Video] New age begins with the BMW 8 Series Concept 18

The model should come with toned down front grille and headlights, while the large 21-inch alloy wheels created for the concept might actually survive – such extravagant options are becoming the norm at the top of the roster these days. The concept is also clad in a bespoke “Barcelona Grey Liquid” pain and the huge air vents positioned in both bumpers as well as the front fenders combine aggressiveness with luxury. The taillights also look like a step up from the current design and those unconventional door handles should also be lost in translation. The cockpit greets the user with leather-wrapped seats complete with carbon fiber shell. There’s also Merino leather in Dark Brown and Fjord White, aluminum and carbon fiber accents, and even Swarovski glass on the iDrive controller. Adrian van Hooydonk, Senior Vice President BMW Group Design, confirms this is a “full-blooded high-end driving machine” – as if we didn’t know.