This is a spectacular achievement for a brand that once relied solely on this family line for its entire business – and also a stunning win for German engineering.
It has taken 54 years for this achievement – but there it is. The icon German sports car – the Porsche 911 – has been produced in no less than one million units. The Zuffenhausen factory delivered the one millionth example – a Carrera S finished in Irish Green, the exact same car that was teased by Mark Webber a few days back. Times they are a changin’ says the song and this is the case with the 911, which isn’t the bestselling vehicle in the brand’s roster, though the company states it is still “the most strategically important model in the product range,” and has “a huge contribution to maintaining Porsche’s position as one of the most profitable car manufacturers in the world.”
“Fifty five years ago, I was able to take my first trips over the Grossglockner High Alpine Road with my father,” explains Wolfgang Porsche, Chairman of the Supervisory Board at Porsche AG, a man who has seen the 911 develop from the first day. “The feeling of being in a 911 is just as enjoyable now as it was then. That’s because the 911 has ensured that the core values of our brand are as visionary today as they were in the first Porsche 356/1 from 1948.” Porsche adds the 911 is also a stunningly reliable car, so more than 70 percent – over 700.000 examples – are still in working order even today. The anniversary one-millionth 911 will embark on a global tour and then find a home at the Porsche Museum in Germany.