The German automaker has decided to stop airing a television commercial for the new 911 in honor of the recently deceased boxing legend Muhammad Ali.
In memory of the boxing icon, the spot – who was approved by Ali before his death – will remain on the German sports car maker’s YouTube page, while the airing has been stopped out of respect for Ali and his family. The commercial, titled Compete, has a young Ali boxing with himself as well as chess grandmaster Magnus Carlsen playing against his doppelgänger. This is a neat trick to show that Porsche’s updated 911 is the only one able to improve upon the model’s successful legacy.
Porsche has been showing the spot since December last year and according to media the boxing legend even approved the commercial’s script before the advertising agency shot it. And to make sure everything is up to spec, one of the boxing legend’s former trainers was on set to train the body double featured in the ad to make sure the actor’s movements looked like Ali. Porsche facelifted the 911 range late last year, with the most important change being the complete turnover to a new 3.0-liter biturbo engine – which increased power and lowered fuel consumption compared to the previous naturally aspirated iterations. Handling has also been improved with the addition of an optional rear-wheel steering system.