Video: Rolls-Royce parade through London image

On Sunday, a parade of 100 Rolls-Royces of all vintages and types snaked through London to commemorate the 100th anniversary of the company’s flying lady hood figure, known as “the Spirit of Ecstasy.”

Drivers took their vehicles across the capital through Piccadilly Circus, Trafalgar Square and Parliament Square. The classic cars taking part in the parade included the very first Rolls from 1911 that carried the statue, right up to the latest model.

The drive started in Belgravia and took in London landmarks such as Big Ben, Trafalgar Square and Piccadilly Circus, well as special addresses for Rolls-Royce, including the birthplace of Charles Rolls in Hill Street, Mayfair.

Rolls-Royce CEO Torsten Müller-Ötvös said: “The Spirit of Ecstasy is a genuine icon, a graceful goddess who has adorned Rolls-Royce cars past and present.

“She is recognised the world over as a symbol of automotive excellence and she’s an inspiration to those of us working at Rolls-Royce today. The centenary drive was a fitting tribute to such an important figure for our company.”

To mark the occasion forever, all 2011 Phantoms and Ghosts will have a special “Centenary” inscription on the base of the ornament.