While Ford continues to command from a distance the truck market with its F-Series, Ram has been posting serious results and took second place from Chevrolet in recent months – and they’re acting as they’re ready to keep it up.

For example they worked out a luxury pickup in the form of the 2018 Ram Limited Tungsten Edition earlier this year, and they’re not upping the ante by delivering another fresh option for buyers looking to take their truck both to the family mill and the New York Metropolitan Opera. Just in time for the Texas State fair, Ram has unveiled the new Ram Laramie Longhorn Southfork Edition – and exclusively for buyers in Texas the new Ram Heavy Duty Lone Star Silver Edition comes with even more style from the get go.

[Video] (S)Lumber away in style inside this new Ram special editions 2

The Southfork edition comes with opulence as the middle name – the Natura Plus full-grain leather upholstery gets a mix of Canyon Brown and Light Frost Beige, complete with Ruby Red stitching. The hide is also present on the A and B pillar grab handles, there’s real walnut trim on the steering wheel, and walnut-colored ash for the center stack. A Light Greystone suede headliner and metal Longhorn badges for the floor mats complete the picture. Ram also boasts a standard Uconnect 4C infotainment system, with 8.4-inch screen for navi, Apple CarPlay, and 4G WiFi connectivity. The only changes on the outside is the chrome Longhorn badge on the tailgate. Buyers can have the Southfork on the Ram 1500, 2500, and 3500 in Crew Cab and Mega Cab bodies with short or long bed lengths.

[Video] (S)Lumber away in style inside this new Ram special editions 4

Go for the Ram Heavy Duty Lone Star Silver edition and one can have chrome parts for the grille surround, mesh inserts, mirror caps, side steps, front tow hook, and 20-inch wheels. The cabin boasts cloth/vinyl upholstery in Canyon Brown and Light Frost Beige or Black and Diesel Gray. The new series can be had with the 2500 and 3500 models with the Crew Cab body, available with the 5.7-liter or 6.4-liter V8 engines, plus the 6.7-liter Cummins inline-six diesel – as well as either two- or four-wheel drive.


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