[Video] The Volvo XC60 gets introductory video image

Volvo Senior Product Manager Hans Nilsson has been tasked by the company to entice us all to the new XC60 crossover, and the brand needs to live up to the expectations of the successful predecessor.

The Gothenburg brand has even more riding on this new, second generation XC60 than it had when it launched other members of the SPA family such as the S/V90 models – we do think the XC90 was actually pivotal to the success or possible destruction of the Swedes. The threshold is high with this one – the XC60 has been crowned the best-selling premium SUV in Europe, and takes the lion’s share with 30 percent of Volvo’s sales around the globe. Volvo has released promotional clips with the XC60, but this is a much more straightforward approach – which is unusual in the automotive world these days.

The XC60 comes with three trims – Momentum, R-Design, and Inscription. It has perks such as a 12.3-inch digital instrument cluster, panoramic sunroof, portrait-oriented center display for the infotainment system and the quad-zone climate control. It’s also practical with a clever storage area beneath the rear seats, and of course safety is top notch: cameras and active assist systems will brake and even swerve to avoid collisions. And the flagship powertrain version is of course the mighty 407-horsepower T8 plug-in hybrid, complete with electric function.