[Video] Volvo brings Spotify to its new cars image

Volvo drivers will have access to a large collection of music tracks to choose from, as the Swedish brand made a partnership with Spotify.

Volvo thought to bring in some extra features for its drivers to keep them entertained and thus it has chosen to integrate the popular Spotify music streaming service in its new cars globally, starting with the new XC90, S90 and V90 this spring. The announcement was made during the 2016 Mobile World Conference in Barcelona. The Swedish carmaker said it has worked closely with Spotify to make the application user-friendly, which can be easily accessed through the large tablet-like touch screen found on the “90” family. “Anyone that has used Spotify knows how great it is – you have access to your favourite music, all the time. We are very proud of our unique and custom-made interface for Spotify,” said Björn Annwall, Senior Vice President of Marketing, Sales and Service at Volvo Cars.

However, if you are using Spotify’s free service, buying a new Volvo will require a Premium subscription, with a 30-day free trial period to be available for those new to the service. The app will be available for Volvo owners in all countries where Spotify has been introduced. But if you do not want to pay extra, Spotify is accessible in Volvo models via Bluetooth or through Apple CarPlay. However, the native application in Volvo Cars’ Sensus user interface in the new cars provides a much richer experience and a search functionality that non-native applications cannot deliver, the automaker claims.