[Video] Volvo XC40 is here with a new shopping experience image

The Swedish automaker is looking to solidify its presence in the popular SUV / crossover segment, coming with the first ever XC40 compact model following the release of new generations for the XC60 and XC90.

The XC40 is coming fashionably late in the highly competitive premium compact SUV segment, and besides the usual features one would expect from them – good looks, neat features as well as outstanding safety and driver assistance, Volvo is also pushing a completely new car shopping and purchasing experience nicknamed “Care by Volvo”. The idea is to ditch the classic dealership buying or leasing setup for an online experience where everything is tucked inside a single monthly payment – from the car to insurance and scheduled maintenance. The program is not for everyone – Volvo said it will only feature it in select markets.

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On its own, the XC40 arrives with the same design language as premiered by the XC90 and continued by the S/V90 and XC60 before it, making it rather hard to distinguish if you’re not exactly a pro in recognizing new Volvos. It’s still a great looking machine, it’s just that Volvo is another carmaker sticking too close to the same lines for every single model. When introduced at dealerships, the XC40 will be offered with the D4 AWD, a 188-horsepower four-cylinder diesel, or the T5 AWD with a turbo four-cylinder petrol delivering 244 horsepower. The Swedish company promises electrified and even fully electric versions. A base version with the T3 and 156 horsepower will arrive later, featuring front wheel drive and a six-speed manual instead of the Geartronic eight-speed automatic.

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The XC40 can be had in Momentum and R-Design trims, soon to be followed by an entry-level trim and top-of-the-line Inscription model. The current ones are high on specs – 12.3-inch digital instrument display, 9-inch touch screen infotainment system with navigation and Sensus Connect internet, dual-zone climate control, LED headlamps, rear parking assist, leather heated front seats, and 18-inch alloy wheels. The R-Design pushes with leather and aluminum trim, black elements on the outside as well as twin exhaust tips and a lowered sport suspension. As far as safety and assistance goes, we can highlight things such as cross traffic alert with automatic braking, emergency braking system with cyclist and pedestrian monitoring, 360-degree top-down camera, Pilot Assist system with semi-autonomous driving functions for steering, acceleration and braking on “well marked” roads, speeds up to 80 mph.