Ram has recently pulled the wraps off its latest creation, a Superman-themed Power Wagon, which has been created in collaboration with Warner Bros.
Ram and Warner Bros have teamed up in order to create and promote the Superman-themed Power Wagon. According to the North American based automaker, Chrysler will also provide several vehicles to Warner Bros which will be used during filming of the movie. An advertising campaign will be ran by the two companies which will include a promotional illustration, made by DC Entertainment, and a new television spot.
“We are excited to partner with Warner Bros. on ‘Man of Steel’. With film alignment we have a fresh consumer engagement opportunity, connecting the heroic character traits of Superman with Ram’s DNA. Our custom creative and marketing program is squarely aimed at building advocacy among passionate fans outside traditional marketing channels”, said the Chrysler Group LLC chief marketing officer, Olivier Francois.
The Superman-themed Power Wagon is coming with a custom wrap, anodized red grille inserts, gloss black roof, a satin black finish for the 17-inch aluminum wheels, Superman badging, leather and mesh seats and much more. The truck will be officially unveiled on the 10th of June, in New York, and it will be eventually auctioned.