The Volvo viral videos – the Van Damme split is world famous – might have kicked in a new type of “superhero” segment. The one that involves action stars doing wild things.
Ford for example has decided to team up with another Expendable (from the good side this time) – Dolph Lundgren – in order to showcase how the small and punchy 1.0-liter EcoBoost engine might earn new appreciation. We already know the smallish engine has been awarded on numerous occasions the Engine of the Year title, but we’re expecting this latest feat to have no official implications with that jury. By the way, as it has been pointed out, Dolph Lundgren is not only an accomplished martial artist and actor famous for his 1980s and 1990s action flicks, but also a chemical engineer.
And at six feet five inches the guy can show how the tiny one liter EcoBoost can still have the power. The turbocharged three-cylinder gasoline unit has been strapped to a skateboard and Lundgren shows how it can go at more than 60 mph – which was actually the top speed achieved using a test dummy. If that’s not enough, there are also other videos. One has a pitching machine aka “Ballistic Ball Launcher” – using the engine it’s capable of besting a regular one by throwing a baseball at 200 mph (regular one does 90 mph) through a block of drywall. Last, but not least, we have the “Blender of Brutality”, which eats up another blender, some silverware and massive amounts of fruit.