The successful “Dodge Brothers” ad campaign envisioned by Fiat Chrysler Automobiles US unit is being expanded with four new TV clips that have been directed by Academy Award-winning actor Adrien Brody.
The original part of the campaign was showcased back in October 2014 and the second part will continue to mix “the legend of the Dodge brothers” that lived a century ago with the brand’s current crop of vehicles – having John and Horace Dodge reaching in style at a pristine country club on the beats of loud music played in a Dodge Durango to signaling some goodies in Morse code via the lights of a Dodge Charger Scat Pack edition. “Today’s Dodge vehicles have the same passion for performance as John and Horace Dodge established in the first vehicles they crafted more than one hundred years ago,” commented in a statement global Fiat Chrysler Automobile Chief Marketing Officer Olivier Francois. The executive claims the first “Dodge Brothers” campaign was so well received they decided to expand it to include the 2015 Dodge Dart, Durango, and Charger and Challenger Scat Packs.
The ads are scheduled to run on network and cable broadcast channels in primetime and entertainment programming, together with sports programming, including NASCAR and Major League Baseball. Known for his Academy-Award winning performance in “The Pianist”, Brody is for the first time featuring him in the directorial seat for a FCA campaign.