/ Chrysler, News, Other, Videos / [Video]US: farmer auto ad earns top award

[Video]US: farmer auto ad earns top award

Linked In Share
[Video]US: farmer auto ad earns top award

We’ve all made many times such a mental picture about the US – they like big trucks, the gold rush and especially farming. So, there’s no surprise that a Ram truck farmer ad has actually won the Nielsen “Auto Ad Of The Year Award”.

While the ad is actually quite old now, being released more than a year ago, it’s a nice view into the surreal idea of a true salute tot American farmers. It’s so effective that it even won the prestigious Nielsen Automotive Ad of the Year Award for 2013 – based on national TV ad effectiveness surveys. The research found out if the ad could be recalled, correctly associated to the brand, have its message remembered and… naturally, if people liked it.

The Ram Truck ad bested the other two finalists, Hyundai’s ad that tied to the highly successful Walking Dead zombie apocalypse and VW’s take on how to become happier.

“There was no celebrity endorser, no music, no motion picture, it was all stills. It featured hardly any cars,” said Olivier Francois, CMO for Chrysler Group LLC and Fiat Group Automobiles. Some even said it looked like “a Powerpoint, with a lot of farmers,” he added.

The ad is a solemn take on the farmer of America, with radio personality Paul Harvey used to deliver the message – the soundtrack was actually lifted from a 1978 speech Harvey delivered to a Future Farmers of America convention.

Via Forbes

by Aurel Niculescu (my Google+) - Thursday, May 1st, 2014 - filed under Chrysler, News, Other, Videos. Image credit: .
Linked In Share
Related Articles
ad farmer Nielsen auto award ram truck us


Discuss: [Video]US: farmer auto ad earns top award

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Mercedes to quit if F1 revives V8 engines – Lauda
Mercedes to quit if F1 revives V8 engines – LaudaNov.10 (GMM/Inautonews.com) Mercedes has warned it will quit formula one if moves to revive the old V8 era are successful. Amid ...
Meet Ken Block’s Honnicorn RTR
Meet Ken Block’s Honnicorn RTRKen Block and Honnigan Racing have officially pulled the wraps off the Honnicorn RTR during the 2014 SEMA Motor Show, in a ...
[VIDEO] Ferrari 458 Speciale Aperta reviewed by EVO
[VIDEO] Ferrari 458 Speciale Aperta reviewed by EVOEVO’s newest review is showing us the impressive and also the newest model to come out from Maranello, Ferrari 458 Speciale ...
Production Ford Escort unveiled, going to Guangzhou
Production Ford Escort unveiled, going to GuangzhouThe production-ready version of the Ford Escort has been officially unveiled in China as the model in question will be presented ...
McLaren P1 hits toll booths in Japan
McLaren P1 hits toll booths in JapanThis is probably the first recorded incident with a McLaren P1 and it is involving a few toll booths, a Volcano Yellow finished ...
Mercedes-Benz B-Class Electric Drive launched in Germany
Mercedes-Benz B-Class Electric Drive launched in GermanyThe Mercedes-Benz B-Class Electric Drive is now available for order in Germany, where its price has been set from 39,151 euros, ...
Lexus LFA Nurburgring Edition for sale
Lexus LFA Nurburgring Edition for saleA rare example of the Lexus LFA Nurburgring Edition is currently being offered for sale in the United Kingdom, for 440,000 ...
Volkswagen XL1 is sold out in the UK
Volkswagen XL1 is sold out in the UKThe Volkswagen XL1 has been apparently sold out in the United Kingdom as the local automotive media is suggesting. One of the ...
Hyundai still plans a Nissan Juke rival
Hyundai still plans a Nissan Juke rivalThe South Korean based automaker Hyundai is still planning to develop a compact crossover which will go on against models such as ...
2016 Mazda2 MPS rendered
2016 Mazda2 MPS renderedNew renderings with the 2016 Mazda2 MPS have hit the web and they are providing us with a first look into how the new model may ...
Recall roundup: Honda and Acura vehicles for Takata airbag problems
Recall roundup: Honda and Acura vehicles for Takata airbag problemsHonda has recently announced a recall which is affecting some of its models because of the Takata airbag problems. According to ...
White Pagani Huayra for sale
White Pagani Huayra for saleA stunning white example of the impressive Pagani Huayra is currently being offered for sale, with its white and black interior ...
Toyota’s new Prius to get track-tested technology
Toyota’s new Prius to get track-tested technologyAlthough Honda actually beat Toyota to the market with the first mass-market hybrid, the Prius is universally credited with ...
McLaren MP4-12C hits Opel Corsa head-on, two people killed
McLaren MP4-12C hits Opel Corsa head-on, two people killedTwo people have been killed recently after a McLaren MP4-12C supercar has been crashed at high speed in Germany, on the 8th of ...
Mercedes reaches record October sales
Mercedes reaches record October salesThe third-largest premium automaker, Mercedes-Benz, has announced its best sales ever for the month of October, reaching an 11.5% ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Ken Block’s Honnicorn RTR 1
ford escort 2014 china 1
lexus lfa nurburgring edition for sale uk 1
2016 mazda2 mps 1
white pagani huayra for sale 1
mclaren mp4-12c crash germany opel corsa 1
Lamborghini Diablo 6.0 SE oro elios 1
damaged ferrari enzo for sale 1
rhd koenigsegg one1 2
Pagani Huayra Dinastia Special Edition China 1
Fiat 500 Ribelle 1
2015 mazda cx-5 facelift 1

More automotive from inautonews
Ken Block and Honnigan Racing have officially pulled the wraps off the Honnicorn RTR during the 2014 SEMA Motor Show, in a premiere. Do you remember this video? httpv://www.youtube.com/watch?v=kfIvTB_T7As Well, if you do, you will be glad to know that the vehicle in question is being detailed ...
read more
Inautonews Editors Section
Test Drive: Mercedes-Benz GLA 220 CDI
Test Drive: Mercedes-Benz GLA 220 CDIThe Mercedes compact family has a new member – the adventurous GLA crossover. That means the lower-end of the luxury automaker’s lineup consists ...
Test Drive: Dacia Sandero Stepway 1.5 90 HP
Test Drive: Dacia Sandero Stepway 1.5 90 HPIf you live in Europe, you don’t need an introduction to Dacia anymore – this is the affordable Renault subsidiary that rocked the auto industry ...
Test Drive: Mercedes-Benz A180 CDI AT
Test Drive: Mercedes-Benz A180 CDI AT The new generation of the A-Class has been around since 2012 and its overall design is quite drastic, considering its predecessor. Now, two years ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Honda and Acura vehicles for Takata airbag problemsHonda has recently announced a recall which is affecting some of its models because of the Takata ... US: Takata could face criminal investigationFollowing the scandal concerning defective airbags produced by Japan’s Takata Corp., the US ...
Safety Section