Volkswagen not only initiated the Think Blue sustainability awareness program in the Middle East, but it also tries to ensure that production of cars in this area is environmentally conscious.
“While Volkswagen may not have manufacturing facilities in the Middle East, the company is rapidly expanding in the region – our first quarter sales results showed a 72% year-on-year increase,” says Stefan Mecha, Managing Director of Volkswagen Middle East.
Volkswagen Passenger Cars plans to reduce the environmental impact with 25% by 2018. “Think Blue. Factory”, which part of the “Think Blue” initiative, is aimed at reducing future waste volumes, carbon dioxide emissions, overall water consumption and energy consumption in megawatt-hours per rach manufactured vehicle.
The company will introduce the brand new Passat in the Middle East, build at the new Chattanooga plant in Tennessee, USA, the first auto facility that received platinum Leadership in Energy and Environmental Design certification and that uses 20% less energy than any other plant. from the very beginning the facility was designed to produce less waste and emissions, by using innovative technologies and energy efficient materials.