Volkswagen Group sales slid in February, pulled down by its core brand image

Volkswagen AG reported 1.2 percent fewer delivers in February, as results were hurt by a 4.7 percent drop in sales for the main brand.

The German Group announced it delivered 693, 300 vehicles last month, a drop of 1.2 percent compared with the same month from a year earlier. Volkswagen had a positive trend in Europe, with 312,000 new vehicles sold in February, marking an increase of 5.7 percent. The Western part of the region developed well in particular (+6.5 percent), with strong momentum coming above all from the home market of Germany (+7.7 percent) and those in Southern Europe. The company reported 37,700 units registered in the United States, a 7.2 percent drop in February, while in South America, the demand in the Brazilian market fell by almost 34 percent, to 21,700 cars. At 227,400 units, deliveries in China were affected with 1.8 points by the late Chinese New Year.

As for the Volkswagen Passenger Cars brand, demand fell 4.7 percent to 394,400 units, the only division to sell fewer vehicles globally last month. North American sales dropped 2.5 percent, pulled down by a 7.2 percent decrease in the US, while a 36 percent plunge in Brazil led to a 26 percent decline in South America. In China, the brand’s largest market, deliveries slipped 3 percent. “Our customers remain loyal to us in what is a challenging period for our company and continue to place their trust in us,” said Jurgen Stackmann, the man responsible for brand’s sales and marketing.

VW February sales 1

VW February sales 2