Volkswagen invites users to help create the Infotainment systems of the future image

Volkswagen is inviting designers, programmers, developers and interested users to help develop applications for the Infotainment systems of the future as part of the Open Innovation Contest, “App My Ride”.

In the so-called “App My Ride” competition, users can jointly develop new Infotainment applications with Volkswagen. A jury of experts will select the winner whose creativity will be rewarded with special prizes.

“Our aim is to invite the international developer community to take part in designing a future system,” says Prof. Dr Jürgen Leohold, Head of the Volkswagen Group Research.

So-called apps, also known as application programmes for certain devices which are available through an online shop, have helped to contribute to the smartphone boom. Applications designed by users (User Generated Content) are of central importance to the boom and are made available online by other users. Companies like Apple and Google successfully aid this nearly inexhaustible source of innovation.

Currently a prototype for Volkswagen’s Infotainment system is being developed in which Flash applications designed by different creators can be accumulated. In order to research the potential of apps for the vehicle Infotainment system, Volkswagen is trying to produce the most varied collection of applications possible.

To develop an app, the participants must have the following:

– An idea for an app to be installed in a vehicle
– Graphic design of the user interface
– Programming in Adobe Flash / Flex

The participant’s creativity will be rewarded at the end of the competition. The most innovative application will be chosen by the “App My Ride” community and a jury consisting of Volkswagen managers and external experts. Besides cash and non-cash prizes worth up to €14,000, a special prize for students will also be awarded. This involves a placement within Volkswagen Group Research in Tokyo, Shanghai, California or Wolfsburg. Moreover, the winner of the competition can also expect an exclusive trip to take part in an international vehicle presentation which covers the costs of the flight and hotel.