Volkswagen Relies on the Revamped Golf to Boost Sales image

Volkswagen hopes that its revamped Golf will increase sales helping the automaker surpass GM and Toyota as the world leaders.

Unfortunately Volkswagen has to compete with cheaper premium models, as automakers try to fight the slowing growth in China and the economic crisis in Europe. Although VW has reported high profits and record sales while other automakers struggled, its 7th generation Golf might not be enough to keep the company on the winning line.

“Success of the new Golf is absolutely critical to VW’s expansion targets but the new version will be battling in a tough environment,” said Stefan Bratzel, head of the Center of Automotive Management think-tank near Cologne, Germany.

Volkswagen plans to sell 10 million vehicles by 2018, an increase from the 8.36 million record in 2011, surpassing Toyota and GM as the world leaders. The revamped Golf will offer some new features aimed at alluring customers from the other cheaper automakers. The new golf will have 100 kilograms less that its predecessor and will be sleeker too. The pricing has not been announced yet, but it is known that it will have a 140-horsepower petrol version engine under its hood, able to offer an average 112 grams of CO2 per kilometer.