The Volkswagen brand has decided to replace its current global marketing head – Simon Thomas – after just one year in the position. The new marketing chief will be Xavier Chardon, previously VW’s European sales leader.
Thomas, who declined to comment on specific reasons for leaving the company after just three years, came from Nissan back in 2011. His other duties, which involved leading the marketing effort for all brands within the VW Group, will be catered for at the moment by Christian Klingler, the carmaker’s board member for sales and marketing.
“I resigned in June and await a date when I can leave the company,” said Thomas. “I leave the company of my own wish after three very interesting years.”
The 54 year-old executive entered the automotive business back in 1976 and came to VW in 2011 as the United Kingdom’s chief. Joining the German carmaker, he left his European sales and marketing position at Japanese automaker Nissan.
His successor, Chardon, 42, has worked in the industry since 1994 and came to Volkswagen in 2009 from Citroen, where he was the general manager for the automaker’s home region – France. Wolf-Stefan Specht, 45, has also been appointed to follow Chardon’s position as VW brand’s sales chief for the European region.
Via Automotive News Europe
by Aurel Niculescu
) - Monday, July 28th, 2014 - filed under Industry
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