Volkswagen plans to bring the Phaeton back on the market and add diesel engines to more of its US range of cars.
The Phaeton was sold in the States between 2004 and 2006, reaching sales of 2,000 units. But since the number of sales was far off than the initial target number, the company decided to end production in 2006. Now Volkswagen is considering bringing back the model and also add diesel engines to several of its US cars. The first model under discussion is the Tiguan who will receive a 2.0-liter TDI, in tow states of tune 140 and 170 hp.
Volkswagen saw that more and more customers prefer small crossovers such as Mazda’s excellent-selling CX-5 and Mitsubishi’s Outlander Sport, and decided to develop a US-specific crossover, under the Tiguan in their range, and to steal some of its competitors’ Japanese customers.
Phaeton was design by Ferdinand Piech to be a competitor for the best sold model in the luxury saloon segment, the Mercedes-Benz S-Class. Although the car has the very best technology found in any today’s cars and has all it needs to adapt to the luxury segment, it didn’t attract customers. The company plans to bring back on the market the model, after it was given a facelift in 2011.