Volkswagen treats 2017 Beetle to #Pinkbeetle special edition image

The German automaker has decided to indulge in the hashtag trend and treat 2017 Beetle buyers to a #Pinkbeetle limited run series – where the pink color is of course a clear statement of the wanted audience.

Volkswagen is well aware of the high success of its limited edition Beetle models that came around this past decade and offering special series Beetles has become a household name for the iconic model. The newest installment in the saga is directly going after smartphone-addicted Millennial ladies – and has been labeled as the first — and, we hope, the last — car with a hashtag for a name. The model is building on a concept first showed during the New York Auto Show earlier this year, with the 2017 Volkswagen Beetle #Pinkbeetle dipped exclusively in Fresh Fuschia Metallic paint. Additional highlights include mirrors and running boards in gloss black, as well as standard bi-xenon headlights and LED taillights. The hatch will have 17-inch “Linas” alloys and the convertible gets 18-inch “Twister” wheels.

Volkswagen treats 2017 Beetle to #Pinkbeetle special edition 1

The #Pinkbeetle gets just as much pink inside the cabin, with pinked trim for the dashboard, upper door panels, and door handles. The cloth seats use the iconic plaid trim of the Golf GTI and will infuriate fans of the latter because the design is also pinked out. Volkswagen also offers as a standard amenity the MIB II 6.3-inch infotainment screen, a backup camera, satellite radio, push-button start, and heated front seats. The 2017 Volkswagen Beetle #Pinkbeetle edition is only available with a 170-horsepower 1.8-liter turbocharged inline-four engine and a six-speed automatic gearbox, in coupe or convertible body styles.