Volvo brings your shopping directly to your car image

The Swedish automaker has launched the world’s first commercially available in-car delivery service by teaming up with a regional logistics supplier and some online stores.

With just a couple of days to Black Friday and with Christmas around the corner, online shopping will be the main activity for most of us. Sweden’s Volvo Cars has come up with a new way to take some of the hassle out. Therefore, the premium brand has launched the world’s first commercially available in-car delivery service by teaming up with PostNord, the Nordic region’s leading communication and logistics supplier, and some online stores, to have all the gifts delivered to its cars. Through this service, Volvo wants to ease up the pressure of seasonal shopping such as a desperate search for a parking space in a busy city centre, crowds of stressed people and the disappointment of missed deliveries.

The Volvo In-car Delivery works by means of a digital key, which is used to gain one-time access to the cars. Owners only have to order the goods online, and they will receive a notification that the gifts have been delivered to your car. “Christmas is fun – but let’s be honest, it is also a busy time for most families. This service simply makes shopping easier,” said Björn Annwall, Senior Vice President for Marketing and Sales at Volvo. “Volvo In-car Delivery provides concrete proof that connected car technologies can be used to save people time and make their lives easier.”

In-car Delivery is currently only available for Volvo drivers in Gothenburg who subscribe to the Volvo On Call service, but it will be introduced elsewhere in Sweden and to other countries in the future. There will also be a wider range of goods available for In-car Delivery as Volvo joins forces with more companies in future.