Volvo Cars Global Sales up 20% in 2011 image

The Swedish car maker Volvo Car Corp., on Thursday said its sales increased 20% on year to 449,255 cars.

In China, sales grew 54.4 per cent year-on-year. Sales in North America were up 22.5 per cent, while, in Europe, the increase was about 13 per cent.

“That sales have picked up in the U.S. is very important to Volvo, it is our biggest market,” said Froberg.

Improved sales are mainly driven by strong demand for the 60-series; the Volvo S60 and V60 together with the XC60 crossover. Sales of the low-CO2 DRIVe models continue to drive sales in Europe and the XC-range continues to perform well, now representing around 36 per cent of total sales.

Volvo spent $42.5 million on advertising campaigns from January to September 2011 as against only $31 million spent in 2010. It is this aggressive marketing of their products which Maloney hopes will increase sales substantially during 2012.

Geely bought Volvo only a few months after the other Swedish brand, Saab Automobile AB, was sold by General Motors Co. (GM) to Dutch Spyker Cars NV.

In order to meet its goal of about 200,000 vehicle sales in China by 2015, Volvo is building a new manufacturing plant in Chengdu to complement its two main European factories in Sweden and Belgium.