The Swedish premium automaker has historically announced the impending end of cars with just an internal combustion engine (ICE) – instead deciding to make electrification the core of its future business.
At first, Volvo is going to have every single model launched from 2019 onwards use an electric motor as well, and we can clearly say this is one of the most daring moves any automaker has made so far. Unlike other supporters of electrification, they’re not saying they will have electrified models and regular versions – meaning they’re clearly gunning for a Tesla-like position in the medium-term future. “This is about the customer,” said Håkan Samuelsson, president and chief executive. “People increasingly demand electrified cars and we want to respond to our customers’ current and future needs. You can now pick and choose whichever electrified Volvo you wish.”
Volvo is going to use the full spectrum of electrification – from mild hybrid cars to plug in hybrid and fully electric cars. The company also embraced a bold strategy – five fully electric cars to be introduced 2019 and 2021, three of them directly from Volvo and two high performance electrified cars from Polestar. No details have been released so far on them, but we do know the Volvo range will also consist of a range of petrol and diesel plug in hybrid and mild hybrid 48-volt options on all models.