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Volvo embraces the future – no more buttons inside

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Volvo embraces the future – no more buttons inside

The Geneva auto show will showcase another important concept for Volvo’s future – but for now we’ll just concentrate on a specific aspect. The interior signals the Swedish company going full touchscreen in the near future.

The Concept Estate is the latest Volvo that showcases the future of the company and a big change it will bring to the next generation models is the adoption of touchscreen controls, ditching the old and reliable buttons and knobs. It’s a strategy that Tesla’s Model S already took with a certain success – its central controls look like an iPad.

“Not having to deal with buttons and controls for a growing number of functionalities is like being freed from a pair of handcuffs,” said Robin Page, interior design director for Volvo Car Group. “This has made it possible to build a beautiful interior architecture around the portrait screen.”

In a radical departure for the conservative carmaker, at the heart of its new interior design stands a large touchscreen, resembling a large tablet. Only essential function, like volume, play/pause and hazard lights have a button or knob, to ease fast operation.

Still, replacing the good old, reliable, buttons and knobs with large screens and menus controlled from one central location has been a mixed pathway for automakers – we should remember the detractors to BMW’s iDrive or more recently, the many bad reviews Ford gets for its MyFord Touch and MyLincoln Touch systems.

Via Forbes

by Aurel Niculescu (my Google+) - Monday, March 3rd, 2014 - filed under Industry, News, Technology, Volvo. Image credit: .
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