The Geneva auto show will showcase another important concept for Volvo’s future – but for now we’ll just concentrate on a specific aspect. The interior signals the Swedish company going full touchscreen in the near future.
The Concept Estate is the latest Volvo that showcases the future of the company and a big change it will bring to the next generation models is the adoption of touchscreen controls, ditching the old and reliable buttons and knobs. It’s a strategy that Tesla’s Model S already took with a certain success – its central controls look like an iPad.
“Not having to deal with buttons and controls for a growing number of functionalities is like being freed from a pair of handcuffs, ” said Robin Page, interior design director for Volvo Car Group. “This has made it possible to build a beautiful interior architecture around the portrait screen.”
In a radical departure for the conservative carmaker, at the heart of its new interior design stands a large touchscreen, resembling a large tablet. Only essential function, like volume, play/pause and hazard lights have a button or knob, to ease fast operation.
Still, replacing the good old, reliable, buttons and knobs with large screens and menus controlled from one central location has been a mixed pathway for automakers – we should remember the detractors to BMW’s iDrive or more recently, the many bad reviews Ford gets for its MyFord Touch and MyLincoln Touch systems.