Volvo heralds the possibility of “deathless” cars image

The Volvo Car Group says it’s now one “step closer” to its safety ideal – no one killed or seriously injured in its cars by 2020 – with the advent of the company’s new proving grounds in western Sweden.

The premium automaker, now part of Chinese automaker Geely, has always been heralded as a true advocate of motoring safety – a brand image that has become like a trademark. And the promise – no highway deaths in a Volvo car – is not the stuff of Sci-Fi, according to experts.

“It’s a tall order,” says IIHS Senior Vice President Russ Rader, “But the goal is definitely feasible. We’re already seeing this happen.”

According to a study made by the US Insurance Institute for Highway Safety, the research made between 2009 and 2012 will reveal a record number of models had a death-free level during the four-year period.

“You can simulate all types of real-world traffic scenarios. At most proving grounds, the options are more limited,” says the CEO of Volvo’s AstaZero proving grounds.

According to Pether Wallin, the facility was especially designed to cater for the tests on new safety systems, whether passive or active. The first act to ensure the safety of vehicle occupants when there’s an accident, but the industry is now also focusing on the latter – which are tasked to prevent the crashes before they can occur.